From the hippy innocence of the 60's to the money-chasing haze of the 80's, George Jung (Johnny Depp) pursued what he thought was the American Dream.
Moving to Califonia he discovers sun, sex and the profitable pleasures of selling marijuana. At first, dealing drugs is just a way to maintain his free-wheeling, independent lifestyle. But George finds the U.S. dollar too hard to resist and sets about becoming the world's premiere importer of Colombian cocaine.